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发表于 2017-9-12 21:27 |显示全部楼层
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In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.




The reading states that the American wood company may not strive for the ecocertification and explains three reasons. However, the professor disagrees with the opinion.

Firstly, the reading claims that people do not trust the ecocertification. Whereas, the lecturer points out that Amercican actually do not consider all the label  in the same way. It is true that American people pose a negative altitude towards label which is offered by the company itself.However, people are more likely to trust the label which is given by independant agency. As a result, people have a fervor for the ecocertifiticated product. And it actually retorts the reading's opinion.

Besides, it shows in the reading that the high price of ecocertificated product may affect the sale of the product. However, to render this idea, the professor explains that customers will take into other factors into consideration while purchasing products. Price will affect people's purchase behaviour only when the price of one  product is much higher than that of another. If the difference of the price is less than 5 percent, people actually will take other factors,like the ecocertificated label, into account. Consequently, the listening's opinion disreputes the reading's thought.

On top of that, the reading indicates that there is no use to acquire the certification. Nevertheless, the professor considers it is necessary to get it. The threat comes from the foreign companies. If the ecocertificated products are provided by the foreign company, the native company will lose their customers during the competition. Therefore, it is meaningful for the Amercican company to acquire the certification. In view of this, the listening opposes the reading's idea.

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发表于 2017-9-15 00:35 |显示全部楼层
During times of economic crisis, which area of spending do you think the government should reduce: education, healthcare or support for the unemployed?
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